Welcome to the Tanka Marketing Team!
As our new Marketing Lead, you're stepping into an exciting role at a pivotal moment. Tanka has just launched as the world's first AI-powered messenger with long-term memory, and your expertise will be crucial in driving our growth and market presence.
Core Product: Tanka
Tanka is the world's first AI-powered messenger with long-term memory, designed specifically for founders and teams. It centralizes workplace conversations, learns from them, automates tasks, builds institutional knowledge, and keeps teams aligned.
Key Features
Centralized conversations AI-powered learning Task automation Institutional knowledge building Team alignment Whiteboards and docs integration
Unlike traditional chat tools that forget everything, Tanka captures, organizes, and retrieves your team's collective intelligence—turning every conversation, document, and decision into actionable business memory.
Our culture is innovative and collaborative, with a strong emphasis on leveraging AI to solve real-world problems. We value customer-centricity, proactive contribution, and idea generation.
Innovation
Strong focus on AI-powered solutions like Smart Reply and Tanka Morning Memory.
Collaboration
Team members actively discuss and build upon each other's ideas.
Customer-Centricity
Direct engagement with potential users to understand pain points.
Proactive & Suggestive
Team members are encouraged to propose new ideas and strategies.
Current Priority: Targeting Lawyers
Our immediate focus is on targeting lawyers with Tanka, specifically leveraging the "Smart Reply" feature to address repetitive client questions.
Key Team Members & Collaborators
Kisson Lin
Enthusiastic about targeting lawyers, suggests landing page creation
Alexa Lawrence
Excited about targeting lawyers, suggests showcasing value and ease of use
Tammy
Actively gathering feedback from lawyers, suggests LinkedIn ads
Andrew Chen (Growth)
Involved in product requirements and user journey
Current Marketing Strategies
-
Developing a dedicated Landing Page for lawyers to showcase Tanka's benefits and ease of use -
Exploring LinkedIn Ads to reach law firms -
Gathering direct user feedback from legal professionals
We operate in a product-driven and agile environment with clear processes for product development and iteration.
Product Development Cycle
- • PRDs (Product Requirements Documents)
- • Kick-off meetings
- • Wireframes
- • Functional demos
- • Internal dogfooding
- • Public beta flags
Decision Making
Clear ownership for decisions (e.g., Vincent for mobile view scope, Kisson for morning send time).
Action Items
Tasks are assigned with clear owners and due dates to ensure accountability.
Our daily operations involve cross-functional communication and a focus on iterative development. We leverage AI for internal communication and knowledge management.
Communication
Meeting Structure
Defined titles and dates Clear durations and attendees Structured overviews Discussion points tracking Decision documentation Action items assignment
Our primary product is Tanka, which serves as an all-in-one collaboration hub. We also use various supporting tools for different aspects of our operations.
- • Slack
- • Notion
- • Google Suite
- • Figma (wireframes)
- • TestFlight (demos)
- • ElevenLabs (text-to-speech)
- • Whisper-v3 (transcription)
- • OMNE framework
- • MemGraph
- • S3 (generated audio)
- • Product Hunt
- • LinkedIn Ads
Immediate Actions
Review current lawyer-targeting strategy Connect with key team members Analyze existing landing page approach Explore LinkedIn Ads optimization
Key Contacts
Kisson Lin (Strategy) Alexa Lawrence (Marketing) Tammy (User Feedback) Andrew Chen (Growth)
Remember: Your expertise will be invaluable in refining our approach and expanding our reach. We encourage you to dive into existing discussions and documentation, especially around Tanka's "Smart Reply" feature and our ongoing efforts to target lawyers.